HEALTHCARE SECURITY FORUM: A HIMSS EVENT
Boston, MA, Oct. 15-16, 2018
Shakira Brown is an award-winning PR & branding expert and founder & CEO of SMB Strategic Media, a firm that helps business owners get to the heart of why the customers/clients buy their goods and service helping them clarify their message via strategic brand messaging. The company helps businesses convey their competitive advantage with custom PR communications and content development services to help them stand out in their market. Shakira is also the founder creator of The Functional Entrepreneur philosophy and marketing consulting for America’s Small Business Development Center at The College of New Jersey. Shakira has nearly 25 years of experience in public relations, television production, branding, marketing and website strategy. She has won more than 13 industry awards in various disciplines for her work and is a frequent business speaker at professional development conferences.
Healthcare security professionals all too often explain risks in gobbledygook that senior, non-technical leaders don’t understand – and then wonder why their initiatives go under-funded!
In this presentation, Shakira Brown, an award-winning branding and communications strategist, will help healthcare security leaders avoid this communication breakdown.
Shakira will share tried-and-true communication tactics that connect your organization’s business goals to the negative impact of a potential breach and related down time.
Most importantly, participants will learn a conversational communications approach that encourages trust with senior leaders. This in turn will create a better understanding of the business case for security initiatives and help cultivate champions among senior leaders – champions critical to achieving your goals and protecting your organization.