HEALTHCARE SECURITY FORUM: A HIMSS EVENT

Boston, MA
Oct. 15-16, 2018

Cultivate C-Suite Champions with These Communication Tactics

October 15, 2018
1:30pm - 2:10pm
George C/D

Healthcare security professionals all too often explain risks in gobbledygook that senior, non-technical leaders don’t understand – and then wonder why their initiatives go under-funded!

In this presentation, Shakira Brown, an award-winning branding and communications strategist, will help healthcare security leaders avoid this communication breakdown.

Shakira will share tried-and-true communication tactics that connect your organization’s business goals to the negative impact of a potential breach and related down time.

Most importantly, participants will learn a conversational communications approach that encourages trust with senior leaders. This in turn will create a better understanding of the business case for security initiatives and help cultivate champions among senior leaders – champions critical to achieving your goals and protecting your organization.

Speakers

Shakira Brown

Chief Executive Officer and Award-Winning PR & Branding Expert
SMB Strategic Media

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