HEALTHCARE SECURITY FORUM: A HIMSS EVENT
Boston, MA, Oct. 15-16, 2018
Healthcare security professionals all too often explain risks in gobbledygook that senior, non-technical leaders don’t understand – and then wonder why their initiatives go under-funded!
In this presentation, Shakira Brown, an award-winning branding and communications strategist, will help healthcare security leaders avoid this communication breakdown.
Shakira will share tried-and-true communication tactics that connect your organization’s business goals to the negative impact of a potential breach and related down time.
Most importantly, participants will learn a conversational communications approach that encourages trust with senior leaders. This in turn will create a better understanding of the business case for security initiatives and help cultivate champions among senior leaders – champions critical to achieving your goals and protecting your organization.