1:30pm - 2:10pm


Cultivate C-Suite Champions with These Communication Tactics
St. George C/D

Healthcare security professionals all too often explain risks in gobbledygook that senior, non-technical leaders don’t understand – and then wonder why their initiatives go under-funded!

In this presentation, Shakira Brown, an award-winning branding and communications strategist, will help healthcare security leaders avoid this communication breakdown.

Shakira will share tried-and-true communication tactics that connect your organization’s business goals to the negative impact of a potential breach and related down time.

Most importantly, participants will learn a conversational communications approach that encourages trust with senior leaders. This in turn will create a better understanding of the business case for security initiatives and help cultivate champions among senior leaders – champions critical to achieving your goals and protecting your organization.

Chief Executive Officer and Award-Winning PR & Branding Expert
SMB Strategic Media

2:20pm - 3:00pm

Usable Security

Designing Human-Centered Cybersecurity
St. George C/D

We build devices, systems, and applications for real people.  Yet, in the world of cybersecurity, most regard humans as the weakest link in the chain. The notion of strong cybersecurity often equates to poor user experience and disregard for the humans who use the technology and data. This approach can weaken your organization’s security profile, generating workarounds or outright indifference.

To be most effective, security must be convenient and user-friendly.

In this session, attendees will learn how to apply human-centered design principles to an organization’s cybersecurity strategy. As our expert speakers will show, this approach improves the user experience and everyone’s security behavior.

Key takeaways:

  • Broaden your perspective on security concerns by using human-centered thinking.
  • Provide a framework for how to evaluate a situation and design human-centered solutions that support strong security.
  • Provide specific human-centered recommendations for various security scenarios.
Health IT Design Lead, Socio-Technical Systems Division
George Tech Research Institute
Branch Chief, Socio-Technical Systems Division
Georgia Tech Research Institute (GTRI)

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